To co-create sustainable solutions to the problems of human flourishing for individuals, organisations and wider society.
The Lifeflowbalance Philosophy
The Philosophy underpinning our work is captured in three words combined to form our company name: Lifeflowbalance.
Life: We work with the whole person, your values, beliefs, ethics, historical, socio-economic, political and cultural context. Your unique story, humour, joy and sadness. Our field is the complex relationship between mind, body, spirit; public and private; work-based relationships, family, friendship, community, and society. Life is complex, subject to constant change, tensions and stresses, joys, and triumphs. Coaching captures it all.
Flow: As human beings we flourish when the conditions exist, both internally and externally, to make the most of our strengths. When we are encouraged to work at the edge of our comfort zone, challenged and secure that the support and resources are available to be drawn on, when we need them, to seek and meet the challenges that help us to grow. This is flow. Flow is not a static state that we attain once and for all, because we would stagnate. We move in and out of states of flow. Mastery means we know how to recreate time and time again the conditions that help us to attain it. Coaching helps you to understand what brings you into a state of flow, and what will help you to manage the challenges that hinder flow in you.
Balance: There is no freedom without boundaries. The boundaries we set in our relationship with others, with work and with leisure help us to attain the balance we need to be freely attuned to our sense of self-worth and value in the world. Coaching helps to reaffirm your sense of value, place, belonging, and service aligned to what holds meaning and purpose for you in life.
Coaching Approach & Psychological Underpinning
- We do not work simply from coaching models. Coaching as an art and science has grown out of a number of therapeutic practices turned to the service of human beings who have not been labelled with a disorder of the mind. It starts from the assumption that we are essentially whole, and as whole beings can, in partnership with others, overcome the inevitable barriers, ‘stuckness’, challenges and stresses that come from living in our complex, sometimes overwhelming 21st century world. Executive and life coaching have evolved from its early transactional and performance focused origins to become a psychological and therapeutic tool to help us weather some very modern problems.
As a result, we work from explicit, evidence based psychological fields brought into the service of wholeness and flourishing.
As lead coach Charmaine is an integrative practitioner who is continually evolving her approach in response to the challenges posed by her clients. She has integrated a wide range of approaches into her work including:
- Psychological grounding: Positive, cognitive behavioural, critical and liberation psychology
- Philosophy: person centred, holistic and driven by an ethics as critical practice stance
- Systemics & Systemic Constellations, applied to individuals, groups and teams
- Somatics and Leadership Embodiment
- Strengths based leadership and personal development approaches
- Compassion based approaches including Acceptance and Compassion Coaching
Values and purpose– we are all at our most fulfilled and effective when our work and system of values are aligned. Our values, moral compass and ethical framework is our touchstone in times of crisis, transition, growth, and change. However, values are not absolute and respect for alternative ways of seeing the world is essential for empathy and compassion.
Personal and social identity-While we are individual with our own sense of identity and needs, we are at heart, social beings who need strong social connections to thrive in work and in life. Wellbeing is at the heart of our ability to show up and be strong in service of others. We will take this systemic, relational view, on all aspects of our work together.
Psychological wellbeing– We measure the success of our work largely in terms of how it contributes to psychological wellbeing. The model we use was developed by Professor Carol Ryff. For us self-efficacy and agency is based on a conscious nurturing of the 6 factors of wellbeing in this evidence-based model.
Six factors of Psychological Wellbeing
- Life Purpose
- Healthy Relationships
- Personal Development
- Environmental Mastery
The work is emergent rather than being narrowly goal focused, however we will always define what success will look like for every issue you raise and focus on making a difference. Charmaine will add challenge. Enough to keep you growing and to affirm your strengths. There will be a strong emphasis on progress and impact.
Charmaine works freely along the directive/non-directive continuum according to emerging needs.
Sessions are structured around the following process stages that emerge, in a spiral; each stage represented by the acronym EFFECT:
- Exploration & Clarification- going beneath the surface
- Focusing on and Defining/redefining- your desired future state
- Forward momentum – moving from discussion to action via Rehearsal & improvisation
- Elicitation – engaging in mutual Feedback and Review
- Critical awareness and reflection – surfacing hidden dynamics
- Testimony – recognising impact, growth and change in the world beyond the coaching space
Charmaine applies a Social Justice lens to her work. This means that social inequalities, systemic injustice and inequalities of power and oppressive practices are accepted as part of the system that disproportionately affect some clients. Socio-economic inequalities, sexism, racism, homophobia and ableism are amongst the most pernicious social justice issues that may show up in coaching.
Tools & Assessments
- A range of leadership development models are used for reflection and critical awareness raising
- Psychometric tools – CAPP Strengths Profiler; Bespoke Team Health Check
- Licensed to use AoEC 360 Team Connect Tool
- Ryff Psychological Wellbeing Scales
- Bespoke 360-degree feedback questionnaires and interviews
- A wide range of creativity tools including drawing, free writing, dramatisation, mapping and constellations
We coach 1:1, groups and teams, privately and in organisations, non-profits and ethical businesses.
Are you interested in working with me as your supervisor?
Our service values
Our work is underpinned by a coherent theoretical foundation and research-based practice. We keep abreast of current and emerging thinking and practice in the field of human and organisational development and integrate this into our work with clients where we feel it will help them toward meaningful solutions.
Intuitive and Creative
High Professional Standards
Accredited by the Association for Coaching we abide by the global standard of ethics in coaching. We have an ICO certificate and take client confidentiality, privacy and data protection seriously.
Qualified, Accredited & Supervised
….mainly to say thank you for all the help you gave me. There were times while we were meeting that I wondered how much progress I was making but I’m not sure I would be in the position I am now – new house, new job, positive about the opportunities for the future – if it wasn’t for the work we did. I think I was looking for an instant solution when I first contacted you, perhaps a eureka moment, but our conversations were really a catalyst for me to start thinking about what I am trying to achieve and how to go about doing it.
Charmaine has equipped me with the tools to maintain the ethical and values-led professionalism that feels authentic to me and I return to these often when I have a situation or decision to wrangle with. I have spent a lot of time over the years apologising for myself, not feeling good-enough, worrying how I will be perceived, liked, not liked or valued. I now feel liberated from those negative perceptions and confident to articulate myself and make decisions grounded in the core values that I have set as my standard – my non-negotiables. I thought coaching would lead me to chase opportunities, instead it has led me to say ‘no’. To say ‘no’ to things that don’t serve me and the boundaries I have set for myself or the values I hold as important. For this (once was) ‘yes’ person that has been powerful and transformational. I highly recommend coaching…
I started my coaching journey with Charmaine at a time when I was looking to explore my longer term career options but gained so much more. Charmaine created a safe space where I felt comfortable and confident to share my vulnerabilities, aspirations and whole self. This led to transformational change for me personally and professionally. I achieved my longest term goal half way through our coaching, achieved positive financial gains, but most significantly learnt how to set boundaries for myself and others. There has also been humour, fun and shared reflections along the way.
Personable, clear, safe, comfortable environment to explore plans, wishes or desires and created a platform to discuss and gain clarity.
The quality of the coaching has been wonderful and has helped me to grow in so many ways. Charmaine was incredibly knowledgable in many areas, bringing tasks from various theories for me to try within the remit of my goal and research further into to develop myself even further. I instantly felt that I was able to build a strong and trusting relationship with Charmaine that helped me to realise my goal quickly, productively and also reflect on the progress made. I feel that the coaching has unleashed a confidence from within I didn’t know I had, or was capable of developing, and for that I am truly grateful.
Great! Charmaine was very warm and open minded, and the session did not feel judgmental. It felt guided by my own targets or thought processes rather than steered.
Excellent quality coaching. The coach was both professional and friendly and ensured the session remained focused on my goals.
Charmaine is incredibly talented, knowledgeable and respectful as a coach. She is easy to relate to and supportive yet committed to providing the required challenge to facilitate personal and team growth. Charmaine has high standards of integrity and is open and transparent in the way she works. I have valued the coaching sessions with Charmaine and feel that Charmaine has engaged openly wanting to learn and understand fully about me as an individual and professional and also part of the team. I am thankful that I have had the opportunity to engage in 1:1 and team coaching with Charmaine and feel that is has been and experience which has ignited positive transformations both for me as a professional individually but also for our team. Charmaine offers something truly special.
It has been incredibly useful to work with Charmaine during a time when the team has really had to take a look at their individual roles and responsibilities. The sessions that have been delivered have allowed us to become stronger and have encouraged us to create and share our views on where to take the school next. We have been able to do this due to the sensitive and thought provoking activities and sessions that Charmaine has planned and delivered. I have felt that during out team sessions we have been able to talk candidly in a safe environment that Charmaine has been able to maintain throughout.
Highly Valued Support
Contact us right now to receive expert support with all the complex you want to work on!