Lifeflowbalance Blog

AC Accreditation

In July I was delighted to achieve the Association for Coaching Executive Coach Accreditation.The accreditation process was robust and searching in its assessment of my personal qualities, my fitness to coach and my coaching practice.

The feedback was very affirming.

"You are very strong on meeting ethical, legal and professional guidelines – you are highly aware of and make use of the Global Code of Ethics, supervision and clear boundaries between helping professions, both for your clients and your own well-being and professional capability. A very clear area of strength for you Charmaine."

"Designing strategies and actions: this is very much at the heart of your coaching – sharing and using tools and techniques to help your clients find their own ways forward and to be able to use themselves, both between sessions and in future. You give a strong focus on intersessional tasks to enable the client to move themselves forward, whilst also offering support."

So why should this matter to you when considering which coach to work with?
  • Firstly, choosing a coach who is a member of a professional association, such as the AC, is a sign of coaching quality.
  • Secondly, it also gives you certain protection as a customer as the AC can remove someone who fails to practice ethically.

The AC was established in 2002 and is a leading independent and not-for-profit professional body dedicated to promoting best practice and raising awareness and standards of coaching worldwide. It is made up of professional coaches, academic institutions, trainers and providers of coaching, as well as sponsors of coaching from the third sector through to large corporates, building coaching cultures.

Accreditation demonstrates that coaches have benchmarked themselves against high professional standards, and provides reassurance to buyers of coaching regarding the level of experience and capability of coaches.

Why is Accreditation important to me?

The process made me assess my coaching approach and my coaching practice. The AC assessing team’s feedback and insights were tremendously encouraging and helpful. All AC accredited coaches must adhere to the AC Coaching Competency Framework and this means that I’ve made a strong commitment to not only meeting ethical, legal and professional guidelines but undertaking continuous coach development.

I’m relishing the challenge that this new accreditation brings!